Spotlight: Choix Home at The Nantucket

Curator, creator, and visionary behind the e-commerce shop CHOIX, Abby Yozell, sat down with us this week to talk to us about the brand: 

What was the catalyst for founding Choix Home and how long ago?

I started Choix because I thought there was a something missing in the marketplace – especially where we’re located, in Boston and environs. It seemed like all the supposedly ‘cool’ shops had pretty much the same inventory and I was curious – wasn’t there anything else out there to be had? Why, when in New York, or Paris, or London, or Milan, was shopping so much more experiential?

At the time we started (2017), curated collections were further and farther between, now they’re becoming the norm. I’m fascinated by the individuality of these collections. I love the ability to follow different people’s curation, to see how their style develops, what inspires and informs them, just as I love seeing how our own Choix evolves.

The entire point of creating Choix was really an excuse to travel with a purpose, to explore other cultures and lifestyles, find fab things, bring them back to share, mix unique finds into our overly mass produced/marketed lives… that’s how I perceive the so-called Choix lifestyle. 

What are your favorite trends/styles for 2020 and 2021?

Simply put, I’m not a trend follower. Style-wise, I don’t think there’s any question we’re going to see more interesting casual wear 24/7 in 2020 and 2021. And I’m sure we’re going to see more representation of the sustainability movement.

So much of what Choix is about is discovering other cultures, textiles and patterns, how has COVID impacted your ability to continue discover!?

 Well, clearly things are going to be different this year. We’re already in contact with our designers and brands, working together via Zoom. I think/hope at this point we have established working relationships that we’ll continue. We’re always finding new things regardless of travel – through recommendations from friends and customers who know what we love, Instagram, etc. 

What do you look for when you are Choix-ing product virtually or in-person? 

Personally, I look for things that aren’t going to be seen everywhere. Beyond that, it’s always going to be things that reflect culture or tradition. Interesting fabrics, prints, color combinations. I always defer to Esme for a second opinion. She’s a good sounding board for me – she’s grown up with my eye, she knows what I’m going to gravitate to – but she also seems to have a better sense than I how or if things will appeal. She’s also an amazing sourcer of fabulous Choix. 

What are your and Esme’s favorite products in your current collection?

I think we’re both absolutely obsessed with the genius of our newest addition to the apparel collection – Yvonne S. Her gypset style combined with traditional handmade technique, ethical fabrics, and the most unusual pattern play and color mixes is incomparable! We love too our matte white resin vases from Tina Frey Designs, and of course all of our Colombian runners and placemats from Polished Coconut.

Fun or interesting fact about Choix, a product or yourselves?

Both Esme and I grew up coming to Nantucket for the entire summer, so it’s fun for us to be back on the island together for an entirely different adventure in a very familiar place.

Choix's Abby Yozell

Choix's Esme Yozell

Join us for the fun

The Nantucket on Instagram

Missing celebrating the new year with all of you but can’t wait to see you all in the next year none-the-less! Happy 2021 from all of us at @thenantucket

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A merry merry Christmas from our family to yours 📸: @nantucketislandprints

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All is calm, all is bright, and the drinks aren’t bad either! Thanks to those who have chosen to cozy up with us this holiday season 🥃Did you know we have the most extensive hot drinks menu on the island? 📸: @ashleyculkins

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It’s the perfect December to stay in and stay cozy. Tag someone you want hunker down with on Nantucket 📸: @ashleyculkins
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Looking your usual festive self, Nantucket. Raise your hand 🤚 if you love the #GreyLady in December 📸: @zofiaphoto
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Things are looking magical in our lobby. Tap the link in our bio to learn about our holiday to-go boxes and other festive activities at the hotel this December!
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Anyone else feeling festive as we stride into December? Tap the link in our bio to learn what’s happening at the hotel this holiday season 📸: @kristynewengland
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Looking for the perfect gift this season? Why not give the gift of Nantucket with a Nantucket Hotel gift card? Tap the link in our bio to share a little #nantucketing with someone special in your life 📸: @kristynewengland
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From all of us at The Nantucket Hotel, have a safe and happy Thanksgiving! 📸: @styleinherited
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Dog party 🎉 in one of our pet-friendly cottages. Tap the link in our bio to learn about our pet-friendly accommodations! 📸: @mindybriar
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Introducing a new member of our family, @lovangoresort. Our newest sister resort is situated on a lush private island in the #USVI, just a short ride from St. John + St. Thomas. Featuring a beach club, a waterfront restaurant, and a villa for rent, Lovango will open for the season on December 23rd. Tap the link in our bio to browse Lovango’s new website. We’ll see you at the dock!
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Picture perfect ACK fall by @lck.photographs
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More pumpkin pictures, because we’re big fans of October on #ACK 📸: @handydallaireevents
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Step into the season on the way up our front porch 📸: @theparishouse
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It’s a golden time of the year here on the #GreyLady
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Firepit season is coming 📸: @annah_todd
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There’s still time to fall in love with this golden season on Nantucket 📸: @greyladygirl
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It’s always robe & slippers season at 77 Easton Street 📸: @travelikealocalma
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Lobster Caesar views 📸: @zacharyweiss
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Morning rituals at The Nantucket 📸: @marcsford // @prepfordwife
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Summer lingers on 📸: @stellenevolandes
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September is here but that doesn’t mean summer is behind us. Tap the link in our bio to learn why. 📸: @vic_nkt
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Checking into the weekend 📸: @stacieflinner
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