Spotlight: Choix Home at The Nantucket

Curator, creator, and visionary behind the e-commerce shop CHOIX, Abby Yozell, sat down with us this week to talk to us about the brand: 

What was the catalyst for founding Choix Home and how long ago?

I started Choix because I thought there was a something missing in the marketplace – especially where we’re located, in Boston and environs. It seemed like all the supposedly ‘cool’ shops had pretty much the same inventory and I was curious – wasn’t there anything else out there to be had? Why, when in New York, or Paris, or London, or Milan, was shopping so much more experiential?

At the time we started (2017), curated collections were further and farther between, now they’re becoming the norm. I’m fascinated by the individuality of these collections. I love the ability to follow different people’s curation, to see how their style develops, what inspires and informs them, just as I love seeing how our own Choix evolves.

The entire point of creating Choix was really an excuse to travel with a purpose, to explore other cultures and lifestyles, find fab things, bring them back to share, mix unique finds into our overly mass produced/marketed lives… that’s how I perceive the so-called Choix lifestyle. 

What are your favorite trends/styles for 2020 and 2021?

Simply put, I’m not a trend follower. Style-wise, I don’t think there’s any question we’re going to see more interesting casual wear 24/7 in 2020 and 2021. And I’m sure we’re going to see more representation of the sustainability movement.

So much of what Choix is about is discovering other cultures, textiles and patterns, how has COVID impacted your ability to continue discover!?

 Well, clearly things are going to be different this year. We’re already in contact with our designers and brands, working together via Zoom. I think/hope at this point we have established working relationships that we’ll continue. We’re always finding new things regardless of travel – through recommendations from friends and customers who know what we love, Instagram, etc. 

What do you look for when you are Choix-ing product virtually or in-person? 

Personally, I look for things that aren’t going to be seen everywhere. Beyond that, it’s always going to be things that reflect culture or tradition. Interesting fabrics, prints, color combinations. I always defer to Esme for a second opinion. She’s a good sounding board for me – she’s grown up with my eye, she knows what I’m going to gravitate to – but she also seems to have a better sense than I how or if things will appeal. She’s also an amazing sourcer of fabulous Choix. 

What are your and Esme’s favorite products in your current collection?

I think we’re both absolutely obsessed with the genius of our newest addition to the apparel collection – Yvonne S. Her gypset style combined with traditional handmade technique, ethical fabrics, and the most unusual pattern play and color mixes is incomparable! We love too our matte white resin vases from Tina Frey Designs, and of course all of our Colombian runners and placemats from Polished Coconut.

Fun or interesting fact about Choix, a product or yourselves?

Both Esme and I grew up coming to Nantucket for the entire summer, so it’s fun for us to be back on the island together for an entirely different adventure in a very familiar place.

Choix's Abby Yozell

Choix's Esme Yozell

Join us for the fun

The Nantucket on Instagram

There’s still time to fall in love with this golden season on Nantucket 📸: @greyladygirl
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It’s always robe & slippers season at 77 Easton Street 📸: @travelikealocalma
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September is here but that doesn’t mean summer is behind us. Tap the link in our bio to learn why. 📸: @vic_nkt
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Checking into the weekend 📸: @stacieflinner
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Pool days are here to stay when you stay with us this September. Tap the link in our bio to learn about the other summer activities and amenities that are lingering a little longer this September 📸: @jenniferjhughes
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Summer later with us this September. Tap the link in our bio to learn about what’s happening around the hotel during this spectacular month on-island 📸: @mrsnipple_
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Did somebody say weekend? 📸: @howieguja // @janaguja
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Summer later with us this September. Tap the link in our bio to learn about what’s happening around the hotel during this spectacular month on-island 📸: @jackiegreaney // @pjhavel
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What a pretty little island we have here 📸: @kristenconnorphotography
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Congrats to @mpappag, the latest winner of our #MyVintageSummer series! Her vintage summer photo stirred our Timeless Summer heartstrings and captured the essence of a day of adventures under the sun. If you have a vintage family photo that you think will do the same, share it with us and you might win a Nantucket vacation (or one with our sister resort, @winnetu.mv). Tap the link in our bio to learn more, and happy summering!
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Pop the cork! 🍾🍾 Opened the newspaper yesterday and found out we’ve been named @tripadvisor’s #1 Luxury Hotel of the year. Thanks to our wonderful guests who made this exciting award possible! Head to the link in our bio to read more! 📸: @stacieflinner
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Blooming with fun over at The Nantucket this summer- tap the link in our bio to learn about how we’re making this summer timeless 📸: @katiefromboston
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Endless blooms 🌸 this time of the year 📸: @vic_nkt
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The crunch of oyster-shells and the smell of hydrangeas means you’re probably staying in one of our cottages 📸: @jackiegreaney // @pjhavel
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30 miles out to sea and never a dull sight to see 📸: @jamie.watkins
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Every day feels like the weekend on this island 📸: @shorelinesillustrated
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It’s a great day to have a great day. Happy 4th from all of us at The Nantucket Hotel 🇺🇸 📸: @howieguja
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Sights and scenes like this surround you on the pleasant stroll into town from our front door 📸: @pjhavel
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Did you know that the cottages at The Nantucket Hotel are dog-friendly? 👋 to @hunt.the.whoodle who was with us recently!
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