Spotlight: Choix Home at The Nantucket

Curator, creator, and visionary behind the e-commerce shop CHOIX, Abby Yozell, sat down with us this week to talk to us about the brand: 

What was the catalyst for founding Choix Home and how long ago?

I started Choix because I thought there was a something missing in the marketplace – especially where we’re located, in Boston and environs. It seemed like all the supposedly ‘cool’ shops had pretty much the same inventory and I was curious – wasn’t there anything else out there to be had? Why, when in New York, or Paris, or London, or Milan, was shopping so much more experiential?

At the time we started (2017), curated collections were further and farther between, now they’re becoming the norm. I’m fascinated by the individuality of these collections. I love the ability to follow different people’s curation, to see how their style develops, what inspires and informs them, just as I love seeing how our own Choix evolves.

The entire point of creating Choix was really an excuse to travel with a purpose, to explore other cultures and lifestyles, find fab things, bring them back to share, mix unique finds into our overly mass produced/marketed lives… that’s how I perceive the so-called Choix lifestyle. 

What are your favorite trends/styles for 2020 and 2021?

Simply put, I’m not a trend follower. Style-wise, I don’t think there’s any question we’re going to see more interesting casual wear 24/7 in 2020 and 2021. And I’m sure we’re going to see more representation of the sustainability movement.

So much of what Choix is about is discovering other cultures, textiles and patterns, how has COVID impacted your ability to continue discover!?

 Well, clearly things are going to be different this year. We’re already in contact with our designers and brands, working together via Zoom. I think/hope at this point we have established working relationships that we’ll continue. We’re always finding new things regardless of travel – through recommendations from friends and customers who know what we love, Instagram, etc. 

What do you look for when you are Choix-ing product virtually or in-person? 

Personally, I look for things that aren’t going to be seen everywhere. Beyond that, it’s always going to be things that reflect culture or tradition. Interesting fabrics, prints, color combinations. I always defer to Esme for a second opinion. She’s a good sounding board for me – she’s grown up with my eye, she knows what I’m going to gravitate to – but she also seems to have a better sense than I how or if things will appeal. She’s also an amazing sourcer of fabulous Choix. 

What are your and Esme’s favorite products in your current collection?

I think we’re both absolutely obsessed with the genius of our newest addition to the apparel collection – Yvonne S. Her gypset style combined with traditional handmade technique, ethical fabrics, and the most unusual pattern play and color mixes is incomparable! We love too our matte white resin vases from Tina Frey Designs, and of course all of our Colombian runners and placemats from Polished Coconut.

Fun or interesting fact about Choix, a product or yourselves?

Both Esme and I grew up coming to Nantucket for the entire summer, so it’s fun for us to be back on the island together for an entirely different adventure in a very familiar place.

Choix Spotlight

Choix's Abby Yozell

Woman with 2 kittens

Choix's Esme Yozell

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The Nantucket Hotel is honored to be nominated once again for Condé Nast Readers’ Choice Awards in the hotel and resort category. We’re passionate about providing the best experience and we’d be thrilled if you gave us your vote of confidence. Cast your vote by June 30th for a chance to win an amazing trip for two from Stockholm to Bergen with @vikingcruises (provided by @cntraveler). Link in bio to cast your vote!

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Did you know The Nantucket Hotel is pet-friendly? Bringing your WHOLE family adds a little extra enjoyment to a Nantucket getaway 🐕

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Two of the most familiar faces at The Nantucket Hotel belong to Carlos and Fulya Castrello. Carlos and Fulya have been an integral part of our family for ten years and the friends they’ve made along the way are a testament to their deep involvement in the Nantucket community and the energy they devote to making everyone’s stay at The Nantucket a special one.

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Throw the Nantucket wedding of your dreams with the help from our events team. From ceremonies, to receptions, accommodations, and transportation, we take care of it all. Bring to life the timeless wedding you’ve always envisioned. ...

There’s still time to book your stay for this year’s Wine & Food Festival (@nantucketwineandfood)! This annual celebration has quickly turned into a highlight of the season. Participate in events like the St. Tropez Soiree, Passport Wines around the World, and the Great British Afterparty. Closeout the weekend with our signature Sunday Brunch, sponsored by Chateau Minuty where you will get an exclusive taste of their rosé. ...

Chef Philip Sireci believes that cooking and music share a lot in common, and he has the experience to back his theory up. Before finding his way to the kitchen, Chef Sireci worked as an audio engineer and a guitarist with aspirations to be the next Eric Clapton. “Creating menus that satisfy a person’s five senses is like composing a song. Cooking and music require similar cadence of creativity”. Chef Sireci comes to us from New York City where he led the kitchen at @fineandrarenyc and @theflatironroom. He lands on Nantucket alongside his wife Marla and their adorable dog, Mona Lisa. ...

Join us in welcoming Urmas Karner as he takes the helm as General Manager of The Nantucket Hotel. Urmas comes to us from the Turks and Caicos where he once won Hotelier of the Year as GM of the Somerset on Grace Bay. “Now another island beckons… I look forward to applying my experience and enthusiasm for the benefit of our guests, visitors, the local community, and my co-worker family” says Karner. We are glad Nantucket beckoned him here and can’t wait to welcome him to The Nantucket family!

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It’s with great fondness that we bid farewell to General Manager Jamie Holmes. Jamie’s been with us since our opening day, way back in 2012, and has been a genial presence, a capable leader, and a good friend for all of his ten years at The Nantucket Hotel. Share a Jamie Holmes memory in the comment section, and join us in wishing him well in his next adventure!


There’s nothing more Nantucket than blooming hydrangeas. Looking forward to seeing these colors come bursting back in just a few short weeks. ...

At long last, Daffodil festival is back, just the way you remember it: flower show, parade, picnics and all. This weekend sells out fast so don’t hesitate to make a reservation for this unforgettable weekend. ...

Appreciation post for all of our wonderful staff at the Nantucket! 👏 Thank you for always having a smile on your face. Share a memory you have with your favorite staff member! ...

We’re open! Whether you’re joining us for a fun filled spring or relaxing with us this summer, we’re eager to welcome you back. ...

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